Suave

At Suave, we focus on one thing. Create quality products that don't cost a fortune. It's simple, but for us, it's everything. Because our mission is to provide benefits, not fancy bottles.

We have always believed that quality products should not be a luxury. That's why, back in the 1940s, we were one of the first brands to bring professional-level hair care into the hands of the general public. And that's why we're in one of every two homes in America today (and growing).