Mentholatum

The Mentholatum Company, Inc. is a maker of non-prescription health care products founded in 1889 by Albert Alexander Hyde in the United States. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988.

The Mentholatum Company is known for its top three products, Mentholatum Ointment, Mentholatum Deep Heating Rub (branded as "Deep Heat" outside of the United States), and Mentholatum Lip Care.