ECI
Again in 2011, SORA purchased the company BEBAK together with brand and know-how rights. BEBAK is a well known-brand in Turkey, set up in 1933 with cosmetic products derived from bitter almond such as cream and make-up remover. This brand still leads in its own category the Turkish market and will shortly also start marketing and sales to export markets. Headlined under personal care products, Sora manufactures for men, ladies and kids various items for skin care, baby care and personal hygiene.